Cash In On Bill Gates’ Small Business Entrepreneural Skills by Rick Tanzo
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Introduction:
Strategies are strategies. Dismiss for a moment from your
mind what some people are saying about Bill Gates’s
offensive practices he used to transform himself from a
small business entrepreneur to a titan in the business
world. There are yet honest-to-goodness strategies we can
glean from his sleeves. We can study, learn from them and
possibly apply them in our own home based business. Upon
this premise that this article was written.
Strategy of Bill Gates - Have a Vision:
At the outset, I will lay down the results of my research on
one secret strategy of Bill Gates. He used the same strategy
to jump-start his small business to today’s business
behemoth. Based on my research, the strategy of Bill Gates
is grounded upon the following:
“Have a VISION of what you want to achieve
and hold on to that vision come wrath or
high water.”
His vision was:
“A Personal Computer on every desk.”
By the way, I didn’t want to use the grammatically correct
expression “come hell or high water” - for personal reason -
so excuse my grammatical preference. Anyway, let’s go back
to our subject. When you have a vision, you can make the
impossible possible.
Almost everybody is familiar about how once upon a time the
small business entrepreneur Bill Gates secured mighty IBM’s
contract to supply the latter’s operating system. When he
was negotiating with the IBM people, he had no operating
system as yet. He was able to buy a Disk Operating System or
DOS for $50 thousand. In the end, he got the contract. Why?
Bill Gates was guided by his vision - that every desk all
over the world should have a computer on it. This vision
enabled him to provide IBM with a DOS operating system and
have control over it including to whom he wanted it sold
to.
Beginning Entrepreneur:
Before he became an entrepreneur, Bill Gates had nurtured
the vision that software will one day rule the world. During
high school he spent many late nights with friend Paul Allen
tinkering with the school’s computer system.
He dropped out of college after completing his junior year
at Harvard. Instead, he and his bosom friend Paul Allen set
up a small business - a software company - in far away New
Mexico. This move was in accordance with his vision.
His vision became clearer as he moved from a total newbie to
one with a small business to keep. His vision was clothed in
clearer terms, as he negotiated the DOS deal with IBM.
Better late than never:
Bill Gates’s company ultimately became the leader in the
software arena. During the first half of the 1990’s - 1993
to be exact - he was among the last of the software titans
to acknowledge the future significance of the Internet.
But once he did realize that indeed Internet was the wave of
the future, he had the tenacity to reshape his vision. His
vision retained its old flavor - that is, software dominance
in commerce, industry and in every field. It was rehashed in
his own words as follows:
“In the years ahead, the Internet will have
an even more profound effect on the way
we work, live and learn Â… this technology
will be one of the key cultural and economic
forces of the early 21st century.”
At this moment in time, Bill Gates is guided by the vision
that the Internet is the wave of the present and the
foreseeable future.
Lessons Learned:
You can learn from Bill Gates by having your own vision for
your small business. Lay down this vision in your mind. Then
put it into writing. Read your vision everyday while at work
in your small corner of the house. Your vision could be as
short-term as the following:
“To make my web site land within the top five of
Google when people search for the keywords
‘home based business,’” or
“$200,000 earning this year from Google
Adsense,”or
“To enrich the content of my web site using
the theme ’scrap book making.’”
Do not limit yourself to short-term vision. Aim for the
long-term. A five to ten years period would suffice.
Technology may change but your vision will essentially be
the same. You may refine it if deemed necessary, like
incorporating the effect of technological changes - as Bill
Gates did.
Your Share of the Pie:
Everybody - from Bill Gates down to your netpreneur friend -
has recognized the tremendous role of the Internet in
business developments. Some of the more immediate pressing
concerns you should consider at this stage concerning your
home based business are the following:
- General preference for digital transactions by clients.
For example, as a beginning Internet entrepreneur you should
meet your clients’ demands who favor the use of online
payment system.
At this juncture, I would like to refer you to my web site
at InternetMarketingLearningCenter.com which offers free
learning stuff on Internet marketing and home based
business. One category being tackled in the web site is the
online payment system. You may read online news and keep
yourself abreast of the best software companion for your
small business.
- Choose products that are preferred by people at this time
when the Internet is dominating people’s lives. It has been
determined that information products and web shopping are
favored by most consumers. Information products include your
very own ebooks and “how-to” manuals.
- Make it your aim that your products are cheap, very
useful, and the best among the rest of competing products.
This applies most especially to shopping products. For your
own digital products, you have the advantage of pricing them
according to your own estimation.
You as the author of your own digital product determines the
price level. It is no wonder why gurus like Jay Abraham, Jim
Daniels and the late Corey Rudl have become so wealthy from
selling their own digital pieces.
As for these three gurus, they will be among the titans that
we will tackle in future issues of this series.
(c) 2005 Rick Tanzo. Reprint rights granted so long as
article, by-line and active links are reproduced intact.
Rick Tanzo is the webmaster of the
InternetMarketingLearningCenter.com. The site offers simple,
fast and easy way to learn Internet marketing and home based
business. To learn about home business strategies visit
http://www.internetmarketinglearningcenter.com.
Source: http://www.365articles.com