Why Do I Need Video and/or Audio On My Website?
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Bottom Line: If your website and emails are silent, you’re
leaving money on the table! Its that simple.
More and more online marketers and business owners are
seeing the light and recognizing the tremendous benefits of
incorporating multimedia into their online marketing
strategy. It’s a proven fact that multimedia more easily and
effectively captivates your audience and grab’s the
attention of your prospects, visitors, subscribers and
customers. Time and time again research has shown that using
multimedia in the form of video and/or audio advertisements
increases conversation rates, buy rates as well as
subscription rates for a product or service.
If studies consistently show the advantage of incorporating
multimedia into your online marketing campaign, then those
who have not yet added multimedia to their advertising need
to seriously rethink and reinvent their marketing strategy.
“As traditional banner ads continue to decline in their
effectiveness…leading companies..[will turn] to streaming
media to juice up their online advertising. These initial
trials are just the beginning of what industry experts
believe will be a huge market…Streaming media has a 70%
response rate for content, a 60% response rate for
advertising information, and a 49% “buy” rate for online
merchandise. (Source: Hostcentric Streaming Media: Industry
Outlook).”
When you look at the above statistics put together by
leading authorities, can you really afford not to jump at
the chance to use Multimedia as an advertising strategy?
Look at it this way, without Video and/or Audio your site
appears static to the visitor and after seeing hundreds of
these types of sites, your customer becomes desensitized
which is why sales conversion rates have systematically
dropped over the last couple of years all over the Internet.
Savvy Internet Marketers know this and have already seen the
light. You’ll notice that many of these “Gurus” are lending
voice to their sales copy in an effort to increase their
conversion rate and many have incorporated video into their
marketing. In essence, they are re-inventing themselves,
recognizing the tremendous power and benefits inherent in
multimedia and using it to captivate their intended audience
and to convert prospects into subscribers and customers.
Think about it…you can convince your prospect to buy your
product or service or subscribe to your ezine or newsletter
much more easily with a 3 minute video as opposed to a long
winded sales page that doesn’t convey your passion for your
product, service or publication. The human voice has the
power to influence, motivate, and persuade prospects to take
action with much less resistence and reluctance.
These days there are scams all over the Internet and as a
result people are very skeptical of many sites and
ultimately the “online” business owners behind these
websites. By using multimedia in the form of video and audio
messages, you leave visitors with the impression that you
are a “real” business and someone they CAN trust.
By using multimedia, you can also communicate better with
people, specifically prospective customers, allowing you to
get your point across much easier which all leads to one end
result- MORE SALES!
There are many others benefits to speak of which include the
following:
1. Explain selling-points much more easily and clearly to
captivate your potential buyer.
2. Describe your product or service and the benefits of
using it clearly and concisely.
3. Video and Audio conveys PROFESSIONALISM and most
importantly it provides you with something that is essential
in any business- CREDIBILITY. With credibility, you can sell
more of your product or service, build that sacred opt-in
list much more quickly and convince visitors to click on a
link to an affiliate program you are advertising.
Therefore, as an increasing number of online business owners
and marketers recognize the competitive advantages of
multimedia and its power as a communication vehicle,
multimedia content will become an integral part of the web
experience.
Again, the question asked is “Why do I need Video and Audio
on my Website?”
The simple answer: Multimedia is quickly becoming a
necessity to the sustainability and future of online
businesses. Very soon, all online business owners and
marketers without exception will need to incorporate
multimedia into their marketing strategies to maintain the
continued existence of their online presence.
Do advertisers on TV try to sell you their products and
services by using written text?
I rest my case.
Resource Box:
Shane Kukec is a Corporate President, Trainer and Publisher
of a popular newsletter “The Intelligent Marketer” at
http://www.theintelligentmarketer.com where he shows people
how to generate a substantial income using simple and very
powerful marketing strategies. Shane’s also the developer
of 2 revolutionary new products guaranteed to help explode
any business quickly and easily: (http://www.jvmining.com)
(http://www.videoaudiogenerator.com). You can reprint this
article for free on your site or newsletter but the entire
article, resource box and live links must remain intact.
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